[cs_content][cs_element_section _id=”1″ ][cs_element_layout_row _id=”2″ ][cs_element_layout_column _id=”3″ ][cs_element_text _id=”4″ ][cs_content_seo]APPROACH – STRATEGY – PRODUCT MARKETING\n\n[/cs_content_seo][cs_element_headline _id=”5″ ][cs_content_seo]get the most of your product\n\nSubheadline space\n\n[/cs_content_seo][cs_element_line _id=”6″ ][cs_element_text _id=”7″ ][cs_content_seo]Product marketing ensures you deliver the right product, to the right client at the right time. At e2a we first understand needs, dynamics, features and attributes of your solution. Only with that knowledge, we will be able to differentiate you from the competition and enhance customer adoption. \n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”8″ ][cs_element_layout_row _id=”9″ ][cs_element_layout_column _id=”10″ ][cs_element_button _id=”11″ ][cs_content_seo]pm process\n\n[/cs_content_seo][/cs_element_layout_column][cs_element_layout_column _id=”12″ ][cs_element_button _id=”13″ ][cs_content_seo]areas expertise\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”14″ ][cs_element_layout_row _id=”15″ ][cs_element_layout_column _id=”16″ ][cs_element_headline _id=”17″ ][cs_content_seo]Our PM Process\n\nSubheadline space\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”18″ ][cs_element_layout_column _id=”19″ ][cs_element_text _id=”20″ ][cs_content_seo]The adoption of a product is the goal of a Product Marketer. Unfortunately, it is not an easy task if some steps in the process have been taken for granted. Listening with a beginner’s mind, for instance, is probably one of the most relevant activities.
Some companies trust their ears solely to the sales and engineering teams. However, as every function has different goals in the organization, they will interpret clients’ statements in a different way. In general, engineers fall in love with their “gadgets”, and sales teams want to close “the deal”.  
For those reasons, a diverse team during the market validation phase is critical. It will facilitate the creation of an MVP – Minimum Viable Product -, and it will be easier to develop the positioning statement and the value proposition. Until all these elements are not laid out properly, the GTM (go-to-market) strategies should not start.
At e2a we have a very meticulous process to make your solution stand out from the crowd and be successful in the launch.\n\n[/cs_content_seo][cs_element_image _id=”21″ ][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_element_section _id=”22″ ][cs_element_layout_row _id=”23″ ][cs_element_layout_column _id=”24″ ][cs_element_headline _id=”25″ ][cs_content_seo]Areas of expertise\n\nSubheadline space\n\n[/cs_content_seo][cs_element_text _id=”26″ ][cs_content_seo]As Product Marketers, we will make sure that your final client understands your product’s value and/or how to use it. At e2a we could believe your product is great! but the only perspective that matters in the adoption is that of your client.   \n\n[/cs_content_seo][cs_element_layout_row_2 _id=”27″ ][cs_element_layout_column_2 _id=”28″ ][cs_element_text _id=”29″ ][cs_content_seo]Market validation
Insight generation
Market dynamics analysis
Human-centered design
Proactive and reactive methodologies
Product road map & MVP
\n\n[/cs_content_seo][/cs_element_layout_column_2][cs_element_layout_column_2 _id=”30″ ][cs_element_text _id=”31″ ][cs_content_seo]Value proposition
Positioning statement
Product portfolio organization and segmentation
Persona creation
GTM strategy
\n\n[/cs_content_seo][/cs_element_layout_column_2][/cs_element_layout_row_2][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”32″ ][cs_element_layout_column _id=”33″ ][cs_element_creative_cta _id=”34″ ][cs_content_seo]Questions?\n\nWe Have Answers\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][/cs_content]